OUR STORY
ALMAAS [الماس] means [diamond] in the Arabic language. The Muslim woman is like a diamond, a precious jewel that is covered.
At Almaas Boutique, we want to be agents of change. To bring about inspiration. In a world that encourages women to showcase their beauty, we want to do the opposite. We want to aid our sisters on their journey to observing the legislated covering. The prescribed hijab in light of the Quran and Sunnah, as understood by the Salaf us Saalih (the righteous predecessors).
We believe that hijab is not something that changes to fit in with the world we live in today. But rather, we change ourselves so that we may embody the hijab and its mannerisms.
Almaas Boutique has been created to cater to the Muslim woman who seeks to cover herself with the prescribed hijab. Without compromising on the conditions of hijab. Without falling into Tabarruj.
Tabarruj - an Arabic term denoting and/or relating to uncovering, and displaying of beauty.
"And tell the believing women to lower their gaze (from looking at forbidden things), and protect their private parts (from illegal sexual acts) and not to show off their adornment except only that which is apparent (like both eyes for necessity to see the way, or outer palms of hands or one eye or dress like veil, gloves, head-cover, apron, etc.), and to draw their veils all over Juyubihinna (i.e. their bodies, faces, necks and bosoms) and not to reveal their adornment except to their husbands, or their fathers, or their husband's fathers, or their sons, or their husband's sons, or their brothers or their brother's sons, or their sister's sons, or their (Muslim) women (i.e. their sisters in Islam), or the (female) slaves whom their right hands possess, or old male servants who lack vigour, or small children who have no sense of feminine sex. And let them not stamp their feet so as to reveal what they hide of their adornment. And all of you beg Allah to forgive you all, O believers, that you may be successful."
At Almaas Boutique, we seek to approach fashion from an Islamic perspective. Using the deen of Islam as our code of ethics and moral compass. Join us as we embark on the return back to the true meaning of modesty.
"This brand is for my sister with poise who covers herself with the legislated covering. My sister who seeks to please our Creator, for surely there is none more worthy of your pleasure."